Evaluation Toolkit


Why Evaluate?

Evaluation is about making work more effective by:
  • Assessing reasons for success
  • Assessing reasons for not meeting goals
  • Guiding next steps based on results

Conducting evaluations helps to ensure long-term objectives are being met. This page contains resources from Coalition Works, Healthy People 2020, TTAC, CDC, and the University of Wisconsin Extension that you can use.

Two main types of evaluations are process and outcome evaluations. See an example in the Evaluations Tip Sheet.

Process Evaluations: These measure how a program's impact was achieved. These are usually short and monitor the implementation of activities (e.g. media, social media, trainings, meetings, presentations, etc.). Learn how to develop process evaluation questions.

Outcome Evaluations: These measure the impact of a program. These are usually longer than process evaluations and are used to monitor the effectiveness of a program. They are easy to do and can provide important feedback. One way to conduct outcome evaluations is through pre- and post-tests to evaluate change in knowledge through workshops, trainings, and presentations using the same questions in both tests, one before and one after the activity.

MJCs and Networks will be evaluating either their structure or a specific activity/strategy. Below are resources to aid in completing these activities.

Planning Resources

Surveys & Tools


Additional Resources and Tools

Looking for more? The below resources lay-out how to develop an evaluation plan and how a program can document outcomes from tobacco control programs

For more Information visit CDC's Smoking and Tobacco Use Surveillance and Evaluation page. For assistance with evaluation activities, contact evaluation content experts:

Karen Palmersheim

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