As cigarette smoking rates have dropped, the tobacco industry has created new products to keep users hooked and find new customers. These "other tobacco products" (OTPs) are harmful and addictive, plus they're marketed aggressively and priced inexpensively. That's not safe, not fair, and not good for Wisconsin.
When educating about OTPs, it’s important to stress the following messages:
- Use of other tobacco products is on the rise:
- Products appeal to kids:
- New products aren’t safe:
Check out OTP Messaging with Youth Recommendations (DPI)
Effective outreach can can include meetings, presentations, and earned media.
MeetingsWhen educating about OTPs be sure to hit:
- Types of OTPs overview
- Our key messages
- Why this is relevant in your area (share local OTP photos, retail environment assessment results, and stories)
- A call to action (how folks can get involved)
Incorporate the points above and consider using the following presentation template to help you get started.
Customize the resources below to garner earned media on OTPs.